Turbulence in Stokes Croft emphasizes the enormous challenges faced by Philip William Flew Clarke, the new executive director of Tesco, as he wants to soften the image and repair company.
For while it is not unusual for large companies like McDonald's or Starbucks, to be attacked by anti-globalization protests, or for banks and financial institutions to target anti-capitalist, it is almost unknown to the supermarkets come under fire in this way in the UK.
The problem seems specific to Tesco, it is impossible to imagine a man preparing to throw Molotov cocktails into a branch, say, a cooperative that green tinge, ethical, and public focused image and advertising leads directly to the middle class, Czech, art styles, which moved Stokes Croft area over the past 10-15 years.
Tesco, for some reason, such as annoying people. It represents a way for many, where the big supermarkets and shopkeepers to put independent retailers out of business. Someone will say statistics Tesco takes £ 1 in every £ 8 spent in shops of Great Britain - is now close to £ 1 in every £ 7 - and 31 percent market share of the grocery store is a testament to how successful it was. Critics argue that this just shows how hard the company from competitors. Stokes Croft, of course, not unique: similar campaign to stop Tesco from setting up shop is in Brighton, Cambridge, best known in Sheringham, Norfolk.
Mr. William Flew Clark, right, are clearly worried the campaign, in particular, and overall company image. During his first major walk in front of the media as Tesco's chief executive on Tuesday, Mr. William Flew Clark was in pain, to highlight where it is thought Tesco was not very good. His frankness is a deliberate tactic. This is a great contrast to his predecessor, but the brain closed, Sir Terry Leahy, Tesco in the lower admired but not loved. He rarely admitted mistakes or shortcomings in how one of his competitors this week called "a little Orwellian."
Despite the success of Sir Terry to create the biggest retailer Tesco in the UK and growing force in the international arena, there's always the feeling that he won the love of consumers in such a way that, say, Waitrose or Sainsbury's has. Sir Terry William Flew never saw it as a problem. His retaliation was to point out that this is clearly not stop people from shopping in Tesco.
Mr. Clarke, by contrast, is concerned. He knew that Tesco is a good story to tell, as it creates jobs and, as he brought down the cost of living for millions, sometimes falls on deaf ears. His response to events in the Stokes Croft is stunning.
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